Karen Potton
Karen Potton
Designing Clarity Across Three Brands
Designing Clarity Across Three Brands
Merging energy, business, and sustainability into one cohesive tool
Merging energy, business, and sustainability into one cohesive tool
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PROFESSIONAL MARKETING WALL PLANNER FOR UTILITY WAREHOUSE, FULL POWER AND ENVIRO SOLAR FILM FOR KAREN POTTON
A Visual Hub for Services that Power Lives
A Visual Hub for Services that Power Lives
Karen Potton works across three companies, Utility Warehouse, Full Power, and Enviro Solar Film, each with their own services, colours, and priorities. Based in Wheathampstead, Karen supports clients accros Hertfordshire and Bedforshire with tailored for home and business.
The challenge was to combine these distinct identities into one clear, practical, and professional wall planner.
The aim: create a branded tool that Karen could proudly share with clients while keeping the layout clean, consistent, and easy to use every day.
Mapping Out Ideas with Purposeful Design
Mapping Out Ideas with Purposeful Design
We developed a design that respected the individuality of each company while weaving them into a single, functional piece.
Careful colour choices, modular layouts, and clear messaging meant that Utility Warehouse, Full Power, and Enviro Solar Film all had space to shine without overwhelming the user.
The planner became more than a scheduling tool, it’s a subtle brand showcase, reinforcing Karen’s role across three different sectors.
Organising Energy into Design Flow
Organising Energy into Design Flow
Each section of the wall planner was carefully structured to balance brand recognition with practicality.
Utility Warehouse: UW purple guided the design, paired with strong white contrasts to keep service boxes readable and impactful.
Full Power: Introduced their bold blue for emphasis, giving energy and clarity to commercial services.
Enviro Solar Film: Integrated photography and messaging that highlighted environmental benefits, creating a visual link between energy efficiency and lifestyle.
The final composition allowed all three businesses to coexist harmoniously, without losing individuality or clarity.
From Concept to Everyday Utility
From Concept to Everyday Utility
The personalised wall planner delivered exactly what Karen envisioned: a multifunctional, branded tool that works as both a marketing piece and a daily planner. It showcases her three professional identities with consistency and confidence, while remaining practical enough for everyday use.
✅ Reinforced brand recognition across three companies
✅ Produced a versatile, print-ready tool for distribution
✅ Gave Karen a design she could share proudly with her network
Feedback that Fuels Design
Feedback that Fuels Design
“Katty did my wall planner for me and it was great service from beginning to end. I saw her one design, and used that to give her information for mine. She then gave me various options, I tweeked two to combine two options. The graphics and printing were done very speedily, and the delivery was to my door. I've taken the planners to networking and people love them!! I would def recommend Katty.”
— Karen Potton, Independant Partner at UW, Full Power & Enviro Solar Film. ⭐️⭐️⭐️⭐️⭐️
Design that works as hard as you do
Design that works as hard as you do
Ready to turn your ideas into something both beautiful and useful?
Ready to turn your ideas into something both beautiful and useful?
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