Designing with purpose, accessible, inclusive, sustainable.
Designing with purpose, accessible, inclusive, sustainable.
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Hi, I’m Katty, a experienced Graphic Designer transitioning into UX Design.
Hi, I’m Katty, a experienced Graphic Designer transitioning into UX Design.
With over 20 years of experience shaping visual identities and creating impactful experiences across industries, I’ve had the privilege of working with clients in London, Hertfordshire, and across Europe, from Spain and Belgium to South America. I’m passionate about designing solutions that not only look beautiful but also work seamlessly for everyone.
In my work
In my work
I aim to ensure that the end result is not just visually pleasing but also functional for all users, including those with accessibility needs.
This dedication to inclusivity drives my desire to work on projects that challenge my skills and allow me to learn and grow as a designer.
My Design Philosophy
My Design Philosophy
Design is about solving problems, driving progress, and creating experiences that matter.
As a designer, I believe that the core purpose of design is to communicate and solve problems.
Whether it's enhancing the user experience of an app or creating an intuitive website interface, my focus is always on making design simple, accessible, and meaningful.
What I Do
What I Do
Graphic Design
I specialise in creating Visual Branding, Advertising Materials, and more. I work with brands to create cohesive and impactful designs that resonate with their audience.
Some of my past work includes:
Branding & Identity Helping Brands establish a clear and strong visual identity.
Advertising Materials Designing promotional materials that grab attention.
Marketing Materials Creating striking tools that convey powerful messages at a glance.
Print & Digital Collateral Designing Plan that bridge both print and online spaces.
UX Design
In recent years, I’ve shifted my focus to UX Design, learning to create intuitive, User-centered Digital Experiences. With a strong foundation in Design principles and an eye for detail, I strive to create interfaces that are seamless, accessible, and enjoyable to use.
Currently building my UX portfolio and seeking opportunities to contribute my skills to innovative and inclusive projects.
Hi — I'm Katty, a born artist, painter, dreamer, enthusiastic by heart and designer.
Hi — I'm Katty, a born artist, painter, dreamer, enthusiastic by heart and designer.
Hello, my name is Katty, a seasoned Graphic and UX Designer with over a decade of experience crafting inclusive and engaging designs.
My recent completion of a UX Design Professional Course has enriched my approach, allowing me to blend aesthetics with functionality seamlessly.
I specialise in creating user-centric designs that not only look good but also provide meaningful experiences. My passion lies in promoting inclusivity and accessibility, ensuring that every design reaches and resonates with a diverse audience.
From branding and web design to print materials and digital assets, I offer a comprehensive suite of services tailored to elevate your brand's presence.
Let's collaborate to bring your vision to life.
KEY 4 INTERNATIONAL MAGAZINE
Experience
Experience
Over 20 years of experience in Graphic Design, with a focus on creating impactful branding and marketing materials.
Recently completed the Google UX Design Certificate, equipping myself with the skills to build user-friendly and accessible digital experiences.
Freelance experience working with clients across different industries, providing creative solutions and crafting designs that drive results.
Skills
Skills
Graphic Design: Branding, logo design, print design, typography, layout, digital marketing materials, UI elements.
UX Design: User research, wireframing, prototyping, accessibility design, design systems, visual identity, usability testing, responsive webs design.
Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Adobe XD.
Soft Skills: Attention to detail, problem-solving, collaboration, adaptability, communication.
HEALTHY FOOD HERTFORDSHIRE APP & WEBSITE
Creative Collaborations
Creative Collaborations
A showcase of the brands I’ve partnered with to bring bold, purposeful design to life.
Where Creativity Took Shape
Where Creativity Took Shape
Kolour Box
Kolour Box
During a year-long freelance collaboration with Kolour Box in Barnet, London, I worked on real client projects — creating packaging, product labels, and website layouts for brands such as Ayurveda and Fudco.
Collaborating with a talented team and mentored by San, the head of the organisation and an inspiring creative designer, I refined my design voice and sharpened my strategic thinking. Together, we brought brand stories to life across both print and digital platforms.
Real Estate Campaign Support
Real Estate Campaign Support
Key 4 International
Key 4 International
Based at the iconic Gherkin Tower in London, I spent a year in-house with Key 4 International, supporting the company’s visual communications.
My role involved designing a magazine-style catalogue to showcase international investment properties and developing creative concepts for advertising campaigns featured in both UK and global property magazines and newspapers.
Light Social & Event Design
Light Social & Event Design
Every K9 Active
Every K9 Active
In St Albans, Hertfordshire, UK, I took on a hands-on creative role designing playful, purpose-driven visuals for dog-focused campaigns. My work included social media content, event certificates, and celebratory graphics that captured the energy of the brand and connected with a passionate pet-loving community. These projects gave me the opportunity to explore fun, dynamic design styles while ensuring every piece remained true to the organisation’s values across both print and digital platforms
In the Studio
In the Studio
Here are a few examples of my work where I’ve crafted compelling designs that speak to both aesthetic and function.
BRANDING
Creation of a comprehensive brand identity, from logo design to full visual system for a startup.
LEAFLETS & ROLL-UP BANNERS
Designs for a campaign aimed at increasing awareness.
A2 POSTERS
Designed eye-catching posters for events and promotional campaigns that successfully conveyed key messages.
My Approach to Design
My Approach to Design
My design approach is simple
My design approach is simple
I blend creativity with strategy, focusing on solving real-world problems while ensuring the design is functional, inclusive, and sustainable.
I’m always excited to collaborate with forward-thinking teams and contribute to projects that challenge and inspire me.
If you are looking for a versatile designer who values detail, inclusivity, and innovation, I’d love to connect.
Let’s Work Together
Let’s Work Together
Ready to make something amazing?
Ready to make something amazing?
I’m always open to discussing new opportunities and collaborations. Reach out and let’s create something Impactful together.
Follow me for a sneak peek of my latest work…
Some visuals and written content on this site were crafted with the help of AI tools — always guided by a thoughtful, human design eye.It's about blending technology and creativity to tell better stories, beautifully.
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