From Big Idea to a Brand in Motion

When Rafal Karys approached me and explained his idea for turning the business into something completely different, my first thought was:

“This is brilliant.”

And, honestly, I wasn't surprised. Rafal has a very creative way of thinking, and he had already started exploring the concept with his business partner using AI tools to visualise the direction they had in mind.

That was where I came in.

The idea was there. The inspiration was there. Now it needed an experienced creative eye to turn it into something real.

We sat down, talked through the concept, explored the possibilities and, over a meal, started putting the pieces together. By the end of that conversation, we had already contacted the web developer and had the foundations of the project mapped out.

Concept. Typeface. Visual direction. Brand identity.

Sometimes the best projects start exactly like that — with a good idea, an open conversation and the freedom to see where it can go.

Building the SEKA Identity

Once the creative direction was agreed, I translated the initial concept from paper into a refined digital identity.

The first presentation was approved almost immediately, which meant we could move quickly into developing the wider brand.

From there, the identity began appearing everywhere.

I developed the logo and brand assets for use across embroidered workwear, digital platforms, marketing materials and physical environments, ensuring the visual language remained recognisable wherever SEKA Group appeared.

The project quickly moved beyond a logo.

One Identity, Many Touchpoints

As SEKA Group prepared to establish itself in the market, the brand needed to work across a wide range of applications.

I developed a Digital EPC Booklet for use on the website, a LinkedIn banner, business cards and digital signatures, alongside a roller banner and vehicle graphics.

I also created a PowerPoint presentation template, giving the team a professional and consistent way to present their services to clients and partners.

Each new requirement became another opportunity to test the identity in a different environment.

From a screen to a business card.

From a presentation to a van.

From workwear to a physical banner.

The brand had started to move.

Taking the Brand Beyond the Screen

The identity eventually found its way into the physical spaces where SEKA Group operates.

Security signage and football banners extended the visual language into real-world environments, giving the brand visibility beyond traditional marketing materials.

This is one of my favourite parts of brand development: seeing something that started as an idea on paper become something people can actually see, wear, drive past and interact with.

A Brand Still in Motion

SEKA Group is still at the beginning of its journey, which makes this project particularly exciting.

I've had the opportunity to watch the business develop, take on new projects and continue expanding its presence — and I love hearing that another opportunity has come along or that I've been nominated to work on the next piece.

That is the part of branding I enjoy most.

You're not simply creating a logo and handing it over.

You're creating the visual foundation for a business that is still finding its feet, growing its reputation and moving towards bigger opportunities.

And with SEKA Group, the journey is only just beginning.

From One Idea to a Growing Brand

What started with Rafal's idea over a meal developed into a complete brand identity spanning branding, workwear, digital design, print, presentations, vehicle graphics, signage and promotional materials.

It has been a brilliant project to be part of — not just because of what we created, but because I got to watch the identity grow alongside the business.

There is definitely more to come.