Based in Hemel Hempstead, emerged from a collaboration between two long-established companies. While their backstory wasn’t the focus of my work, it laid the foundation for a brand built on trust, teamwork, and forward-thinking vision.
Building a fresh identity and delivering a high-impact campaign for a company ready to lead the way in roofing innovation.
The initial brief was to design a logo—something strong, clear, and connected to their sister brands through a shared colour palette. This early phase planted the seed for a visual identity that felt familiar yet fresh.
After some initial momentum, the company went on hold as plans shifted internally. During this time, a new logo was developed externally. But fast forward a few years, and something exciting happened...
Although Trade Roofing Supplies had been getting business, it wasn’t reaching the level of recognition or growth they knew was possible.
That’s when a decision was made: to collaborate with other like-minded companies and launch TRS as a forward-thinking, environmentally responsible brand—powered by their new EPS roofing system. This was more than a relaunch; it was a bold new chapter.
And that’s when they called on me—to bring it all together and deliver a creative campaign that would grab attention and elevate the brand to where it truly belonged.
Launch Booklet
We kicked things off with a beautifully crafted digital and printed booklet that introduced EPS roofing to the world—highlighting its benefits, eco-friendly properties, and how it's shaping the future of sustainable construction. Easy to read, visually engaging, and packed with purpose.
Branded Touch-points
To give the team a professional edge, I designed sleek business cards for everyone, proposal-ready presentation folders, and both print and digital versions of the booklet. Every detail was aligned with their new brand identity—because first impressions matter, and consistency builds trust.
Interactive Presentations
From boardrooms to Zoom calls, their message needed to shine. I designed versatile PowerPoint and PDF decks that clearly communicated their services and environmental commitment. Clean, compelling, and ready to win hearts (and contracts).
Brand Merchandise
EPS branding made its way onto uniforms, all sort of garments, mugs, coasters and more! I worked closely with their promotional print partner to ensure every item felt part of the bigger picture—strong, smart, and on-brand, right down to the last coaster.
Vehicle Wrap Design
Their van now does more than carry supplies—it carries the brand. I created a bold, modern vehicle wrap that turns heads and speaks volumes wherever it goes. Think of it as a billboard on wheels.
The new launch positioned Trade Roofing Supplies not just as another roofing supplier, but as a company with a mission—strength, collaboration, and sustainability at its core.
“We were ready for the next step—and this campaign brought everything together beautifully. It’s sharp, impactful, and people are noticing.”
– Trade Roofing Supplies
From branding to digital booklets and even van wraps, every element had a purpose.
It sparked an idea: What if web design worked like an EPC? Clear, engaging, and built to guide users through every layer with ease and confidence.
That’s the kind of design I’m passionate about—structured, sustainable, and built to last.