Creating a refined brand identity and digital presence for a modern legal practice based in Kings Langley, Hertfordshire. With over 20 years of trusted experience, the practice serves clients locally and across London and the wider UK, delivering expertise with clarity and professionalism.
I was thrilled to be part of the journey of H&B Solicitors, a newly launched law firm with a powerful foundation—led by a legal expert with more than two decades of professional experience.
Although the business was just starting out, the expertise behind it was anything but new.
This made the project even more rewarding. I was entrusted with the full development of their brand identity—building something elegant, trustworthy, and professional from the ground up.
The goal was to create a brand that balanced tradition with approachability—a name clients could trust, and a look they’d remember. We wanted to reflect not only the firm’s knowledge and credibility but also its modern approach to client care and communication.
For H&B Solicitors, I developed a refined visual identity centred around clarity, credibility, and elegance. The bespoke logo strikes a balance between simplicity and strength—crafted to stand the test of time while remaining instantly recognisable. Its versatility ensures consistent impact across both digital and print applications, reflecting the firm’s commitment to reliability and professionalism.
To complement the brand identity, I crafted a cohesive stationery suite that enhances the firm's professional image at every interaction. From digitally and physically printed business cards to compliment slips, branded envelopes, and refined letterheads, every detail reinforces the firm's credibility and attention to detail. Custom-designed email signatures ensure consistency in digital communication, while a tailored Guildhall element adds a distinctive, formal touch in line with the brand’s legal stature.
A thoughtfully designed, responsive website that communicates trust and clarity. Built with accessibility and user experience at its core, the site presents H&B Solicitors' services, values, and expertise in a way that’s both professional and approachable—making it easy for clients to find the support they need.
To strengthen H&B Solicitors' presence in the digital landscape, I developed a tailored digital marketing approach that aligned with their brand values. This included crafting consistent, high-quality content and branded graphics that communicated professionalism and trust. We launched locally-focused social media campaigns to engage the community, supported by targeted advertising aimed at client acquisition. A thoughtful hashtag strategy was also implemented to boost visibility, encourage engagement, and expand their reach organically.
Designed strategic local ads placed in libraries, council offices, and community hubs—reaching people where they naturally go for support, information, and trusted services. This approach ensures visibility among those most likely to benefit from H&B Solicitors’ expertise.
A carefully crafted guide designed to safeguard the visual integrity of the H&B Solicitors brand. This comprehensive document outlines logo usage, colour codes, typography styles, layout systems, and real-world application examples. It ensures that every piece of communication—from a printed letterhead to a digital ad—remains consistent, recognisable, and aligned with the firm’s values as the business continues to grow and evolve.
I worked closely with the founder to ensure every design choice reflected her personal values and the firm's professional integrity.
Each element, from signage to social media, was timed for a cohesive and confident business launch.
“Katty has provided an amazing service creating my website, logos, business cards, signatures, leaflets and assistance with social media. She understood what my business needed and helped me every step of the way.
The website has made a huge difference to my business in gaining more clients. I would highly recommend Katty for your business as she is highly motivated and provides and exceptional service.”
— Avril Brennan, Founder, Director - H&B Solicitors. ⭐️⭐️⭐️⭐️⭐️