With decades of hands-on experience in the UK construction sector, Capeford Limited delivers high-quality reinforced concrete frames and groundwork services for commercial and industrial projects. Our commitment to precision, safety, and lasting partnerships makes us a trusted name across the industry.
But even the strongest structures need a brand that reflects their integrity. That’s where this story begins.
Capeford first contacted me to design a small set of business cards—but it quickly became clear they needed much more than print materials.
They were at a turning point: their visual identity didn’t reflect the scale, reliability, or modern standards of their work.
What began as a print job turned into a complete brand transformation—anchored in strategy, executed with craft.
Capeford set out to present a bold, contemporary image—one that matched the scale and quality of their operations. They wanted a brand that not only reflected their reputation for reliability and professionalism but also felt as solid and consistent as the structures they build every day. The goal was to refresh their visual identity in a way that felt natural and confident, while making sure it worked seamlessly across all touchpoints—from on-site paperwork to client-facing proposals.
Capeford’s new logo communicates the very essence of what they do: stability, strength, and precision. It’s sharp, architectural, and adaptable—from van wraps to digital footers. A brand mark built to last.
Once the new logo was locked in, the visual identity truly came to life. We extended the brand across every touchpoint, from the everyday essentials to the finer details that leave a lasting impression.
Business cards were tailored for each team member with a sharp, confident look. Letterheads, compliment slips, and branded envelopes added polish to their communications, while email signatures brought consistency and professionalism to every digital interaction. Even the site documentation—like their workday NCR sheets—was redesigned to feel smart and functional.
Every piece was carefully crafted to not only reflect the strength of Capeford’s work but to build trust, recognition, and a better experience for their clients.
Capeford now has a professional brand presence that matches the quality of their work. Their new visual language speaks clearly to potential clients, partners, and contractors—instilling trust from the very first impression.
“Our branding now reflects the strength of our work—solid, sharp and reliable. Katty understood exactly what we needed.”
– Capeford Limited
The brand isn’t just built for now—it’s designed to grow with the business.
“Katty is extremely good at what she does. She is dedicated to her design and delivers you a very superior finished product.
She is an absolute perfectionist and her customer service and care is top notch!
I would recommend her services without any hesitation and will definitely be using her services again.”
— Paul Brennan - Director, Capeford. ⭐️⭐️⭐️⭐️⭐️
