Sarah Cooper Fit was a brand with years of experience behind it, but it had largely existed in silence. When Sarah approached me, her goal wasn’t just a website — it was to bring her brand to life.
Together, we built a full identity that could stand tall in digital spaces, live events, and print, giving Sarah the confidence to showcase her expertise and inspire her clients.
Sarah’s fitness expertise was undeniable, yet her brand presence didn’t reflect her professionalism or energy.
She needed a cohesive identity that could:
Communicate her values and services clearly
Build trust with clients at first interaction
Shine in events and exhibitions
Support consistent communication across all touchpoints
The challenge was to translate years of expertise into a visual and strategic brand presence that resonates everywhere.
KR Graphic Design approached the project with a strategy-first mindset, combining branding, print, event, and digital design.
We focused on clarifying Sarah’s brand message, creating a bold, fitness-inspired visual identity, and designing assets that could flex across multiple platforms. From letterheads and business cards to digital business cards, newsletters, and roller banners, each element was crafted to strengthen her brand’s confidence and presence.
At the same time, we designed the website to support user experience, lead generation, and SEO, ensuring the brand performed online as powerfully as it does in person.
Before working with KR Graphic Design, Sarah Cooper Fit faced several challenges:
An outdated or inconsistent online presence
Lack of clear messaging around services and offerings
Low conversion from website visitors to inquiries
A brand identity that didn’t fully reflect Sarah’s personality, professionalism, or results-driven approach
The goal was to create a website that felt strong, motivating, and approachable, while guiding users seamlessly toward booking a consultation or joining a program.
Visual Identity & Print
A clean, strong, and approachable identity was developed to reflect Sarah’s energy and professionalism. Letterheads, business cards, and digital cards were designed to leave a lasting impression, reinforcing trust and credibility.
Event Presence
For live events and exhibitions, we created roller banners, leaflets, and full event displays, giving Sarah a commanding presence and ensuring her brand spoke as loudly as her expertise.
Newsletters & Client Communication
Custom-designed letterheads and newsletter templates created a consistent voice, keeping clients engaged and confident in the brand.
Digital Integration
The website and digital assets were designed with a fitness-forward approach, seamlessly connecting Sarah’s online and offline presence while driving conversions and engagement.
(Here, product and event photos can be showcased for maximum visual impact.)
The project resulted in a complete, cohesive brand that works across every channel:
A professional, energetic visual identity that reflects Sarah’s expertise
Printed and digital assets that reinforce trust and recognition
Event presence that captures attention and builds credibility
Website and digital platforms optimized for visibility and growth
This is more than a brand refresh — it’s the foundation of a growing, confident fitness business.
Sarah Cooper Fit shows the power of bringing a quiet brand into the spotlight. This project demonstrates how a holistic approach — combining print, digital, and event strategies — can elevate a personal brand, empower a business owner, and create a presence that’s both visually strong and strategically sound.
And this is just the beginning.
"I worked with Katty when first setting up my business, she developed my digital signature and NFC digital business cards. She was amazing, super creative and I felt she cared as much about my business as I did! She definitely helped me feel more professional and confident in my marketing. Would highly recommend."
— Sarah Cooper, Founder, Director - Sarah Cooper Fit. ⭐️⭐️⭐️⭐️⭐️
