Your brand starts from the inside out. I had the privilege of attending a networking session led by Christine Gritmon, an expert in personal branding who has spoken on global stages and hosts the podcast Let’s Talk About Brand.
Christine reminded us of something powerful: your brand isn’t your logo, colour palette, or website, it’s the authentic version of you, shining through every detail of your work.
Notice your energy. Identify moments when you feel energized or drained. They often reveal your true passions and purpose.
Recognize your gifts. Your quirks, style, and natural expression are the heart of your brand.
Remember the 5 Ps. Purpose, Passion, Person, Personality, Personal Branding, when these align, your brand becomes magnetic.
When your brand genuinely represents who you are, it communicates trust, consistency, and emotional connection. It’s not marketing, it’s storytelling rooted in truth.
Based in Hertfordshire, I apply this every day through my design and UX projects. Each project starts with a simple question:
Building your personal brand isn’t about perfection, it’s about authentic evolution.
How are you ensuring your brand reflects the real you?
Let’s explore how design can communicate your most authentic story.
